China National Heavy Duty Truck Group Co., Ltd. (hereinafter referred to as “Sinotruk”) was formerly the Jinan Automobile Manufacturing Plant, which was founded in 1930. It has a brand development history of nearly 100 years and a profound brand heritage. It has witnessed the historic leap of the national heavy-duty automobile industry from scratch, from small to large, and from weak to strong. It is the inheritor and practitioner of the Yellow River spirit of “galloping forward and striving for self-improvement”.
Sinotruk mainly develops, produces and sells various trucks, special vehicles, special vehicles, and assemblies and auto parts such as engines, gearboxes, and axles. It has a full range of commercial vehicle brands such as Yellow River, Sitrak, and Howo. It is one of the heavy-duty truck companies with the most complete drive forms and power coverage in my country’s heavy-duty truck industry. Sinotruk adheres to the core value of “customer satisfaction is our purpose” and takes “building a world-class full-range commercial vehicle group” as its corporate vision. It accelerates the pace of independent innovation, continues to increase R&D investment, introduces high-end technical talents, creates an entrepreneurial ecology, and creates a high-end national independent brand image of “a great country’s heavy equipment”.
HOWO(Hào Wò in Chinese), known as “Hào Luò”(豪泺) in formal documents, is a heavy truck model produced by Jinan Truck Co., Ltd. of China National Heavy Duty Truck Group Co., Ltd. The brand is commonly referred to as “Hào Wò” in everyday speech, although its official name is “Hào Luò”. The HOWO brand is used on export vehicles.
